What to looking for when buying E-juice

What to looking for when buying E-juice

Posted by Expivape Staff on Sep 2nd 2018

There are 3 elements to every E-cig: if the battery of an e-cig is the heart, and the atomizer is the brain, then the e-liquid is its soul.

Today we will look at what points you should always be looking out for when you go to purchase your e-juice, be it at a shop or online.


Flavor is by no doubt the most important deciding factor when it comes to buying E-juice, even if all the other variables – nicotine strength, PG/VG ratio, and vapor production – are perfect, if you don’t like the flavor, the e-liquid won’t be used.

New users often choose tobacco blends that closely match the flavor of their favorite cigarette brands. Many e-liquid manufacturers know this, so they create various tobacco blends that mimic the taste of popular brands.

Eventually, users get more adventurous and start to try out various fruit or food blends. Some prefer food flavors such as wafer, cake, or pizza, while others like fruity ones like grape, watermelon, or mango. There are also mixed blends, where various fruit, food, and tobacco flavors are mixed to create new and exotic flavors.

What if the e-juice by its name and description seems really appealing to you but your still not sure if you will like the taste?

If your having doubts about the flavor of any E-juice, and you also cannot seem to get a sample of it, then the best way to figure it out is to see what company the E-juice is made from.

For example, Candy King has pushed out their new flavor series which is Milk King, a series of breakfast flavors. If you are familiar with the company that made that E-juice and you have enjoyed their other flavors, then there is a strong chance that you will also continue to enjoy their E-juice in new or different flavors

Word of mouth also goes a long way, chances are that if your friends are enjoying that particular flavor, then its most likely you will enjoy it as well.

E-liquids come in almost any flavor you could think of: fruity, food, cocktails, and of course, tobacco blends, but the best deciding factor in trying a new flavor is to make sure you are familiar with the company that has made that E-juice, that way you will have more of a confidence that you will get a good tasting E-juice.

Samples are the best

One brand’s mango flavor may taste different when compared to another brand’s mango flavor.

Nicotine strength can also vary between two brands even though they advertise the same nicotine levels. You may find one brand’s 12mg strength to be perfect for you, while another brand with the same nicotine level might be too strong or too weak for your taste.

In some states like California, sampling inside a store is not allowed by law, this breaks a lot of sales for stores and as a result many new E-juice brands don’t get the exposure they deserve because most people tend to stick with what they feel is good and will not take a risk to ruin their coils with a flavor they do not end up enjoying.

Nicotine Strength

Once you’ve chosen your flavor, the next step is to determine your preferred nicotine strength.

Nicotine levels come in various strengths:

Low: 0 mg– For vapers who like to vape just to blow clouds and enjoy the flavor

Medium: 3mg – For the average person who is looking to quit smoking but still need a bit of a nicotine fix in order satisfy that craving.

High: 6mg – For heavy smokers who are looking to get their nicotine fix, but also use this level to transition into vaping full time and from there they will try to reduce their nicotine consumption.

Salt nicotine – 55 mg – for smokers who are not getting that “hit” of nicotine with freebase nicotine juice, Nicotine Salt juice is definitely a good place to start in order to transition from cigarettes to vaping, and using pod devices is much easier than compared to mods since you do not have to worry about coils, priming the tank for coils, batteries, or other hassles that come with operating typical e-cigarette.

See our article about salt nicotine in more detail here

Getting the right nicotine strength is important because too little will make you vape more to compensate, while too much may give you headaches. A good rule is to start with medium strength, then adjust accordingly.

What is the PG/VG ratio and why it matters?

The main base solution in an e-liquid is either Propylene Glycol (PG), Vegetable Glycerol (VG), or a combination of both.

PG provides more flavor but downside is that it produces weak vapor. VG is more viscous and has a slightly sweet taste – thus muting the flavor somewhat – but produces massive clouds of vapor.

Because of the differences in vape quality of both, manufacturers may produce e-liquid that come in an all-PG base, an all-VG base, or a mixture of the two in varying ratios.

A common PG to VG ratio is 70/30, and many users are satisfied with the flavor and the amount of vapor this mix produces.

However, there are people who are allergic to PG. If you find yourself itching, getting hives, or having a hard time breathing after vaping on a pure PG or PG/VG mix, you might need to acquire pure VG blends or at least, e-liquid with a mix ratio of 80% VG and 20% PG.


It may take some time before you find the flavors, nicotine strength, and PG/VG ratio that works best for you.

Don’t just settle for what’s immediately available. Just be sure to buy high-quality liquid from established manufacturers.

The money you save on the cheaply made E-liquid will end up costing you more in the long run.as you find out that the quality doesn’t keep your interest

All it takes is a little experimentation. Once you find a rhythm, you’ll be an experienced e-liquid consume

Part of the fun is trying new things, so don’t be afraid checking out other brands.

Also if you purchase 3 bottles of E-juice or more from our online store, you automatically get $7 off your order and free shipping, so its best to use these deals while they last because not only do you save money, you also get a chance to try out new E-juice while getting a good discount.

What other factors help you decide when trying out new E-liquid flavors? Let us know in the comments below

Expivape.com Staff